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Consumer behaviour
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Ausländische Tochtergesellschaft
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Automobilzulieferindustrie
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Journal of retailing and consumer services
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Marketing intelligence & planning
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ECONIS (ZBW)
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How gamification elements benefit brand love : the moderating effect of immersion
Tsou, Hung Tai
;
Putra, Mukti Trio
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 1015-1036
Persistent link: https://www.econbiz.de/10014381232
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"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Hsu, Sheila Hsuan-Yu
;
Tsou, Hung Tai
;
Chen, Ja-Shen
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648945
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