"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Sheila Hsuan-Yu Hsu, Hung-Tai Tsou, Ja-Shen Chen
| Year of publication: |
2021
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|---|---|
| Authors: | Hsu, Sheila Hsuan-Yu ; Tsou, Hung Tai ; Chen, Ja-Shen |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-12
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| Subject: | Augmented reality app | Continued usage intention | Experiential value | Perceived customer support | S-O-R paradigm | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Mobile Anwendung | Mobile application |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102649 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012648945