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The effect of corporate associations on consumer behaviour

Pérez, Andrea; del Mar García de los Salmones, María; … - In: European Journal of Marketing 47 (2013) 1/2, pp. 218-238

Purpose – In the present paper, the authors aim to study the relationship between corporate associations and loyalty by analyzing the role of identification with the company and satisfaction in this connection. Design/methodology/approach – The effects of corporate associations on consumers'...

Persistent link: https://www.econbiz.de/10014722887

Customer personal features as determinants of the formation process of corporate social responsibility perceptions

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Psychology & marketing 30 (2013) 10, pp. 903-917

Persistent link: https://www.econbiz.de/10010198487

The effect of corporate associations on consumer behaviour

Pérez, Andrea; Salmones, María del Mar García de los; … - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 218-238

Persistent link: https://www.econbiz.de/10009718536

Customer CSR expectations in the banking industry

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The international journal of bank marketing : IJBM 32 (2014) 3, pp. 223-244

Persistent link: https://www.econbiz.de/10010366744

Customer responses to the CSR of banking companies

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of product & brand management 24 (2015) 5, pp. 481-493

Persistent link: https://www.econbiz.de/10011443026

An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of business ethics : JOBE 129 (2015) 3, pp. 571-584

Persistent link: https://www.econbiz.de/10011295309

Customer values and CSR image in the banking industry

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 46-61

Persistent link: https://www.econbiz.de/10011298753

Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10010531150

How customers construct corporate social responsibility images : testing the moderating role of demographic characteristics

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Business research quarterly : BRQ 18 (2015) 2, pp. 127-141

Persistent link: https://www.econbiz.de/10010533279

How customer support for corporate social responsibility influences the image of companies : evidence from the banking industry

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: Corporate social responsibility and environmental management 22 (2015) 3, pp. 155-168

Persistent link: https://www.econbiz.de/10011342782