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Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales

Kumar, V.; Shah, Denish - In: Marketing science 30 (2011) 4, pp. 595-603

Persistent link: https://www.econbiz.de/10009299487

Unprofitable cross-buying : evidence from consumer and business markets

Shah, Denish; Kumar, V.; Qu, Yingge; Chen, Sylia - In: Journal of marketing 76 (2012) 3, pp. 78-95

Persistent link: https://www.econbiz.de/10009778037

Managing customer profits : the power of habits

Shah, Denish; Kumar, V.; Kim, Kihyun Hannah - In: Journal of marketing research : JMR 51 (2014) 6, pp. 726-741

Persistent link: https://www.econbiz.de/10010471020

Building and sustaining profitable customer loyalty for the 21st century

Kumar, V.; Shah, Denish - 2009

Persistent link: https://www.econbiz.de/10003836466

Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data

Shah, Denish; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 52 (2015) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10010526579

Linking customer behaviors to cash flow level and volatility : implications for marketing practices

Shah, Denish; Kumar, V.; Kim, Kihyun Hannah; Paulich, … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 27-43

Persistent link: https://www.econbiz.de/10011650403

Consuming for content? : understanding social media-centric consumption

Shah, Denish; Webster, Emily; Kour, Gurpreet - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10013492763

Managing customers for profit : strategies to increase profits and build loyalty

Kumar, V. - 2008 - 1. ed., 1. print.

Introduction -- Maximizing profitability -- Customer selection metrics -- Managing customer profitability -- Maximizing customer profitability -- Managing loyalty and profitability simultaneously -- Optimal allocation of resources across marketing and communication strategies -- Pitching the...

Persistent link: https://www.econbiz.de/10003497231

A theory of customer valuation : concepts, metrics, strategy, and implementation

Kumar, V. - In: Journal of marketing 82 (2018) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011804063

Customer engagement and marketing practice

Kumar, V. - In: Handbook of research on customer engagement, (pp. 4-19). 2019

Persistent link: https://www.econbiz.de/10013163341