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Video games have become a major contributor to the US and global economy. This paper studies network externalities in the online video game industry. Even though network externalities are recognized as a major driver of new product diffusion, testing the existence and the impact of network...
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Purpose – The purpose of this paper is to examine the relationship between primary product network size and the sales of complementary products, and to suggest customer characteristics moderating this relationship. Design/methodology/approach – A panel dataset in the online video game...
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Expert reviews in a multi-dimensional rating system are increasingly popular on online review platforms. However, extant studies have primarily examined expert reviews in a single-dimensional rating system. Using a quasi-experiment opportunity provided by an automobile review platform, we...
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