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Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
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Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja; Gil Saura, Irene; Mikulić, Josip - In: Market : review for marketing theory and practice 28 (2016) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
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The factor structure of medical tourist satisfaction : exploring key drivers of choice, delight, and frustration
Mikulić, Josip; Krešić, Damir; Šerić, Maja - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 8, pp. 1489-1512
Persistent link: https://www.econbiz.de/10012624209