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Information availability on Chinese apparel B2C Websites

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Modelling and analysis of the bullwhip effect with customers' baulking behaviours and production capacity constraint

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How attachment affects the strength of peer influence on adolescent consumer behavior

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Fun Shopping : A Randomized Field Experiment on Gamification

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Gamification utilizes game-like features to engage participants, widely implemented in a variety of contexts. Such an IT-enabled engagement strategy can serve as an effective marketing tool to boost sales and customer loyalty in business domains. Contrasted with traditional couponing pushing...

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Forecasting venue popularity on location-based services using interpretable machine learning

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Fun shopping : a randomized field experiment on gamification

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The downside of artificial intelligence (AI) in green choices : how AI recommender systems decrease green consumption

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