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The asymmetric influence of cognitive and affective country image on rational and experiential purchases
Li, Dongjin; Wang, Cheng Lu; Jiang, Ying; Barnes, Bradley R. - In: European journal of marketing : EJM 48 (2014) 11/12, pp. 2153-2175
Persistent link: https://www.econbiz.de/10010461794
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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu; He, Jiaxun; Barnes, Bradley R. - In: International marketing review 34 (2017) 4, pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
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Consumer self-construal and cross-cultural marketing communications: theory and implications
Wang, Cheng Lu - In: Journal for global business advancement : JGBA 1 (2007/08) 4, pp. 433-444
Persistent link: https://www.econbiz.de/10003771477
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Guest editorial: Little Emperors: the future of China's consumer market
Wang, Cheng Lu - In: Young consumers : insight and ideas for responsible … 10 (2009) 2, pp. 95-97
Persistent link: https://www.econbiz.de/10003859934
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Demographics and shopping orientations for apparel products : a hybrid segmentation of Chinese consumers
Wang, Cheng Lu; Siu, Noel Yee-Man; Hui, Alice S. Y. - In: Journal of Asian business 18 (2002) 3, pp. 31-44
Persistent link: https://www.econbiz.de/10001771570
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What drives or inhibits consumers' preference to consume quietly?
Song, Sigen; Wang, Hengqin; Wang, Cheng Lu - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2666-2681
Persistent link: https://www.econbiz.de/10014430278
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The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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Guest editorial: economic development and consumer marketing in contemporary China
Wang, Cheng Lu; Li, Dongjin; Fu, Guoqun - In: The journal of consumer marketing 27 (2010) 7, pp. 572-573
Persistent link: https://www.econbiz.de/10008772847