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ECONIS (ZBW)
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A behavioural model of the adoption and use of new telecommunications media : the effects of communication scenarios and media product/service attributes
Hu, Tun-i
;
Fildes, Robert
-
2010
Persistent link: https://www.econbiz.de/10008904404
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2
Channel choices and interaction patterns in continuously provided services : a customer journey perspective
Tracogna, Andrea
;
Hu, Tun-I
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 396-412
Persistent link: https://www.econbiz.de/10014574504
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3
Multichannel search patterns and webrooming behaviours in the service industries : the case of motor insurance
Hu, Tun-I
;
Tracogna, Andrea
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012583871
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4
Multichannel customer journeys and their determinants : evidence from motor insurance
Hu, Tun-I
;
Tracogna, Andrea
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238335
Saved in:
5
Consumer decision making, E-commerce and perceived risks
Soopramanien, Didier G. R.
;
Fildes, Robert
;
Robertson, …
- In:
Applied economics
39
(
2007
)
16/18
,
pp. 2159-2166
Persistent link: https://www.econbiz.de/10003589756
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6
A retail store SKU promotions optimization model for category multi-period profit maximization
Ma, Shaohui
;
Fildes, Robert
- In:
European journal of operational research : EJOR
260
(
2017
)
2
,
pp. 680-692
Persistent link: https://www.econbiz.de/10011699095
Saved in:
7
Demand forecasting with user-generated online information
Schaer, Oliver
;
Kourentzes, Nikolaos
;
Fildes, Robert
- In:
International journal of forecasting
35
(
2019
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10012300604
Saved in:
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