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Face presence and gaze direction in print advertisements : how they influence consumer responses : an eye-tracking study
Adil, Safaa; Lacoste-Badie, Sophie; Droulers, Olivier - In: Journal of advertising research 58 (2018) 4, pp. 443-455
Persistent link: https://www.econbiz.de/10011966609
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Ignite the scent : the effectiveness of implied explosion in perfume ads : how dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier; Yu, Junwei; Lacoste-Badie, Sophie - In: Journal of advertising research 64 (2024) 2, pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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Front of pack symmetry influences visual attention
Lacoste-Badie, Sophie; Bigoin Gagnan, Arnaud; Droulers, … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238322
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Why display motion on packaging? : the effect of implied motion on consumer behavior
Yu, Junwei; Droulers, Olivier; Lacoste-Badie, Sophie - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209597
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Blowing minds with exploding dish names/images : the effect of implied explosion on consumer behavior in a restaurant context
Yu, Junwei; Droulers, Olivier; Lacoste-Badie, Sophie - In: Tourism management : research, policies, practice 98 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014304507
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Heraldry and brand logotypes : 800 years of color combinations
Droulers, Olivier - In: Journal of historical research in marketing 8 (2016) 4, pp. 507-523
Persistent link: https://www.econbiz.de/10011643941
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Could face presence in print ads influence memorization?
Droulers, Olivier; Adil, Safaa - In: The journal of applied business research 31 (2015) 4, pp. 1403-1408
Persistent link: https://www.econbiz.de/10011350556