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~subject:"Consumer behaviour"
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Consumer behaviour
Indonesia
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Firm performance
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Unternehmenserfolg
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Islamic finance
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Innovationsakzeptanz
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International competition
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Nasution, Reza Ashari
9
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Purwanegara, Mustika Sufiati
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Septianto, Felix
3
Aghniadi
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Azzahra, Dwine Fatimah
1
Chung, Jae-Eun
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Ding, Wenmei
1
Jeong, So Won
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Jin, Byoungho
1
Kusumawati, Nurrani
1
Nadhira, Azaria Sophiani
1
Nathan, Robert Jeyakumar
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Nuharini, Hepinda Fajari
1
Paramita, Widya
1
Purnama, Saqina Qanidya
1
Quach, Sara
1
Ren, Xiaoxue
1
Seo, Yuri
1
Setiawan, Romi
1
Setyobudi, Wahyu Tri
1
Sulestarini, Yusarifah
1
Sun, Yang
1
Thaichon, Park
1
Wang, Xuhui
1
Wibisono, Dermawan
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Wiryono, Sudarso Kaderi
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
Gadjah Mada international journal of business
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of Islamic marketing : JIMA
1
Journal of international consumer marketing
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Journal of retailing and consumer services
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The South East Asian journal of management
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1
The efficacy of the model of goal directed behavior in explaining Islamic bank saving
Setyobudi, Wahyu Tri
;
Wiryono, Sudarso Kaderi
; …
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
4
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011640357
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2
The relationship between electronic word-of-mouth, customer loyalty and resistance to innovation
Sun, Yang
;
Ding, Wenmei
;
Wang, Xuhui
;
Ren, Xiaoxue
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
12
,
pp. 3427-3445
Persistent link: https://www.econbiz.de/10015211018
Saved in:
3
Acculturation to global consumer culture and the ethnic identity of Indonesians in relation to South Korean culture
Purwanegara, Mustika Sufiati
;
Kusumawati, Nurrani
; …
- In:
International journal of business and globalisation : IJBG
23
(
2019
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10012144548
Saved in:
4
Defining event marketing as engagement-driven marketing communication
Setiawan, Romi
;
Wibisono, Dermawan
;
Purwanegara, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
2
,
pp. 151-177
Persistent link: https://www.econbiz.de/10013364845
Saved in:
5
Sharing economy of online food delivery : revealing the underlying attributes of the customer experience through semantic network analysis
Nuharini, Hepinda Fajari
;
Purwanegara, Mustika Sufiati
- In:
The South East Asian journal of management
16
(
2022
)
2
,
pp. 51-71
Persistent link: https://www.econbiz.de/10014261269
Saved in:
6
The role of narrative transportation in web series as branded entertainment
Sulestarini, Yusarifah
;
Wulandari, Nuri
;
Nasution, Reza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 439-447
Persistent link: https://www.econbiz.de/10012671754
Saved in:
7
Digital readiness and acceptance of mobile advertising
Nasution, Reza Ashari
;
Arnita, Devi
;
Azzahra, Dwine Fatimah
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10012668409
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8
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
9
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
10
The role of threat-based awe and construal level in charitable advertising
Septianto, Felix
;
Nasution, Reza Ashari
;
Arnita, Devi
; …
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1532-1555
Persistent link: https://www.econbiz.de/10013350975
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