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Capability interactions and adaptation to demand-side change

Wang, Tang; Aggarwal, Vikas A.; Wu, Brian - 2019

Persistent link: https://www.econbiz.de/10012160855

The performance effects of creative imitation on original products : evidence from lab and field experiments

Wang, Liangyan; Wu, Brian; Pechmann, Cornelia; Wang, Yitong - In: Strategic management journal 44 (2023) 1, pp. 171-196

Persistent link: https://www.econbiz.de/10013474117

Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts

Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881

Persistent link: https://www.econbiz.de/10014428182

The effect of subscriptions on customer engagement

Wu, Banggang; Guo, Gengxuan; Luo, Peng - In: Journal of business research : JBR 178 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014552022

The effect of image enhancement on influencer's product recommendation effectiveness : the roles of perceived influencer authenticity and post type

Zhang, Yajun; Shao, Zhuoyan; Zhang, Jin; Wu, Banggang; … - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 166-181

Persistent link: https://www.econbiz.de/10014521166

Virtual versus human : unraveling consumer reactions to service failures through influencer types

Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014555571

Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions

Zhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, … - In: Journal of business research : JBR 158 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014281058

Shared but unhappy? : detrimental effects of using shared products on psychological ownership and consumer happiness

Zhao, Taiyang; Lu, Yan; Wang, Valerie Lynette; Wu, Banggang - In: Journal of business research : JBR 169 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014468565

How own delivery services influence customer behavior and sales in online retail? : building trust and improving delivery quality in digital economy

Wu, Banggang; Chen, Yubo; Naik, Prasad A. - 2024

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The Impact of Perceived Fairness on Consumers’ Willingness to Pay for Water Quality Improvements : Evidence from a Survey Experiment

Wen, Jiayu; Wu, Xun; Zheng, Xiaoting - 2022

Perceived fairness may affect people’s willingness to pay (WTP). In this study, an online survey with random experiments reveals that perceived fairness has a significant positive impact on consumers’ WTP for cleaner raw water (WTP1) and their WTP for tap water meeting higher water quality...

Persistent link: https://www.econbiz.de/10013309906