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Do fake reviews promote consumers' purchase intention?
Song, Yang; Wang, Litong; Zhang, Zhiyuan; Hikkerova, Lubica - In: Journal of business research : JBR 164 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303829
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Exploring rural community place assessment through mobility and social media data in Fort Gaines, Georgia
Fernandez, Jessica; Song, Yang; Rezaeimalek, Shirin; … - In: Regional science policy and practice : RSPP 15 (2023) 2, pp. 425-446
Persistent link: https://www.econbiz.de/10014323105
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Construal level theory in advertising research : A systematic review and directions for future research
Saeed, Muhammad Rashid; Khan, Huda; Lee, Richard; … - In: Journal of business research : JBR 183 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015144095
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Determinants of customer loyalty : the role of relational benefits in the context of customer club
Yu, Kevin; Yang, Song - In: Marketing in the socially-networked world : challenges …, (pp. 213-221). 2013
Persistent link: https://www.econbiz.de/10010191265
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Are all Chinese shoppers the same? : evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China
Yang, Song; Ding, Shiqing; D'Alessandro, Steven - In: Journal of retailing and consumer services 44 (2018), pp. 24-34
Persistent link: https://www.econbiz.de/10011904307
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Antecedents of materialism in China : an intergenerational analysis
Yang, Song; Stening, Bruce W. - In: International journal of consumer studies 40 (2016) 6, pp. 701-711
Persistent link: https://www.econbiz.de/10011640343
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Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella; Yang, Song; Romaniuk, Jenni; Beal, Virginia - In: The journal of asset management 27 (2020) 4, pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
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The power of nostalgia : age and preference for popular music
Davies, Callum; Page, Bill; Driesener, Carl; Anesbury, Zac - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
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Death by 1000 "true fans" : do marketing laws apply to music listening?
Anesbury, Zachary William; Davies, Callum; Driesener, Carl - In: Journal of consumer behaviour 22 (2023) 1, pp. 82-97
Persistent link: https://www.econbiz.de/10014251198
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10014471245