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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
36
Advertising effects
17
Werbewirkung
17
Advertising
16
Werbung
14
Beziehungsmarketing
12
Relationship marketing
12
Brand image
9
Ethnic group
9
Ethnische Gruppe
9
Markenimage
9
Brand
8
Brand management
8
Markenartikel
8
Markenführung
8
USA
7
United States
7
Marketing management
6
Marketingmanagement
6
Black people
4
Brand loyalty
4
Confidence
4
E-commerce
4
Eating habit
4
Ernährungsverhalten
4
Internet marketing
4
Markentreue
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Print advertising
4
Printwerbung
4
Processing fluency
4
Schwarze Menschen
4
Social Web
4
Social web
4
Vertrauen
4
Business ethics
3
Communal-brand connection
3
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Online availability
All
Undetermined
27
Free
1
Type of publication
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Article
36
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Language
All
English
36
Author
All
Torres, Ivonne M.
27
Zúñiga, Miguel Ángel
23
Fazli-Salehi, Reza
14
Madadi, Rozbeh
14
Niculescu, Mihai
10
Payne, Collin R.
4
Kostyk, Alena
3
Leonhardt, James M.
3
Blaugrund, Erin Baca
2
Idowu, O. John
2
Luna-Nevarez, Cuauhtemoc
2
Pan, Yating
2
Rodriguez, Anita G.
2
Shahriari, Elmira
2
Abbassi, Hamid
1
Acharya, Ram
1
Acharya, Ram N.
1
Al-Shaikh, Mustafa
1
Alfayez, Nourah
1
Azadi, Mohammad
1
Barney, Chet E.
1
Esfidani, Mohammad Rahim
1
Ghunaim, Ayman
1
Jahangard, Mahshid
1
Just, David
1
Limbu, Yam B.
1
Luna-Nevarez, Cuauhtémoc
1
Payne, Collin
1
Roy, Abhijit
1
Xu, Lina
1
Yarlou, Payman Mohammad
1
Zuniga, Miguel A.
1
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Published in...
All
Journal of consumer marketing
5
Journal of international consumer marketing
4
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of consumer behaviour : an international research review
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Services marketing quarterly
2
Agricultural and resource economics review : ARER
1
Asia Pacific journal of marketing and logistics
1
Food policy : economics planning and politics of food and agriculture
1
Health marketing quarterly
1
International journal of consumer studies
1
International journal of market research
1
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing from information to decision
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
36
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1
Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
;
Niculescu, Mihai
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 145-156
Persistent link: https://www.econbiz.de/10011376688
Saved in:
2
Consumer response to interruption features and need for cognitive closure
Niculescu, Mihai
;
Payne, Collin R.
;
Luna-Nevarez, …
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 60-72
Persistent link: https://www.econbiz.de/10010255530
Saved in:
3
Social meaning in supermarkets as a direct route to improve parents' fruit and vegetable purchases
Payne, Collin R.
;
Niculescu, Mihai
- In:
Agricultural and resource economics review : ARER
41
(
2012
)
1
,
pp. 124-137
Persistent link: https://www.econbiz.de/10009667127
Saved in:
4
Consumer consumption intentions of smaller packaged snack variants
Payne, Collin R.
;
Niculescu, Mihai
;
Barney, Chet E.
- In:
International journal of consumer studies
38
(
2014
)
3
,
pp. 238-242
Persistent link: https://www.econbiz.de/10010381476
Saved in:
5
Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
Saved in:
6
Less is more : online consumer ratings' format affects purchase intentions and processing
Kostyk, Alena
;
Niculescu, Mihai
;
Leonhardt, James M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 434-441
Persistent link: https://www.econbiz.de/10011814848
Saved in:
7
Using mirrors and social norms to improve fruit and vegetable purchases in grocery stores
Niculescu, Mihai
;
Payne, Collin R.
;
Just, David
- In:
Marketing from information to decision
9
(
2016
),
pp. 69-70
Persistent link: https://www.econbiz.de/10011657546
Saved in:
8
Can healthy checkout end-caps improve targeted fruit and vegetable purchases? : evidence from grocery and SNAP participant purchases
Payne, Collin
;
Niculescu, Mihai
- In:
Food policy : economics planning and politics of food …
79
(
2018
),
pp. 318-323
Persistent link: https://www.econbiz.de/10012039192
Saved in:
9
Processing fluency scale development for consumer research
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
International journal of market research
63
(
2021
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012521394
Saved in:
10
A dual process model of the influence of recommender systems on purchase intentions in online shopping environments
Xu, Lina
;
Roy, Abhijit
;
Niculescu, Mihai
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 432-453
Persistent link: https://www.econbiz.de/10014320495
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