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SMS advertising : how message relevance is linkes to the attitude toward the brand

Varnali, Kaan - In: Journal of marketing communications 20 (2014) 5, pp. 339-351

Persistent link: https://www.econbiz.de/10010423019

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

Understanding customer journey from the lenses of complexity theory

Varnali, Kaan - In: The service industries journal 39 (2019) 11/12, pp. 820-835

Persistent link: https://www.econbiz.de/10012205857

Adoption of Really New Products : Retro Appearance and the Bandwagon Effect

Gumus, Burcu - 2018

The literature has paid far too little attention to the potential impact of retro appearance and bandwagon effect on the adoption of really new products. By integrating the retro appearance and bandwagon perspectives, we aim to contribute to the understanding of adoption of really new products....

Persistent link: https://www.econbiz.de/10012912601

Predictors of attitudinal and behavioral outcomes in mobile advertising : a field experiment

Varnali, Kaan; Yılmaz, Çengiz; Toker, Aysegul - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 570-581

Persistent link: https://www.econbiz.de/10009730147

An asymmetric configural model approach for understanding complainer emotions and loyalty

Kasnakoglu, Berna Tari; Yılmaz, Çengiz; Varnali, Kaan - In: Journal of business research : JBR 69 (2016) 9, pp. 3659-3672

Persistent link: https://www.econbiz.de/10011515218

Customer responses to service failures on social media

Varnali, Kaan; Cesmeci, Caner - In: The journal of services marketing 36 (2022) 5, pp. 691-709

Persistent link: https://www.econbiz.de/10013407589