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Consumer behaviour
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ECONIS (ZBW)
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Do display ads influence search? : attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
-
2013
Persistent link: https://www.econbiz.de/10009712377
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2
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
3
Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel
;
Kumar, Vineet
;
Ofek, Elie
- In:
Marketing science
36
(
2017
)
6
,
pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
Saved in:
4
Denied by an (unexplainable) algorithm : teleological explanations for algorithmic decisions enhance customer satisfaction
Tomaino, Geoff
;
Abdulhalim, Hisham
;
Kireyev, Pavel
; …
-
2020
-
Revised version of 2019/16/EFE
Persistent link: https://www.econbiz.de/10012299864
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