Though many in the general public are concerned about climate change, most are unaware that agriculture and food production accounts for about one quarter of aggregate green house emissions and therefore, diet change is one of the most effective ways that individuals can reduce their climate...

The paper studies the role for climate-friendly behavior of individuals' moral identity, conceptualized in terms of the moral foundations identified by moral psychologists (Care, Fairness, Liberty, Loyalty, Authority, and Sanctity). Two channels of influence are distinguished: a direct influence...