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Evaluations of international brand alliances

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Is the Covid-19 pandemic strong enough to change the online order delivery methods? : changes in the relationship between attitude and behavior towards order delivery by drone

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The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty

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Creating value for patients through service encounter experiences : evidence from Turkey

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Understanding user acceptance of QR code mobile payment systems in Turkey : an extended TAM

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Chapter 6 The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels

Öztürk, Selen; Okumuş, Abdullah - In: Marketing management in Turkey, (pp. 247-272). 2018

Nowadays companies are constantly changing their retail settings and strategies to keep up with technological developments and consumer needs. Digital transformation enabled one’s shopping experience to be more efficient in terms of money, time, physical effort and other elements that...

Persistent link: https://www.econbiz.de/10015362179