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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
10
Social Web
7
Social web
7
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
Metaverse
4
Online retailing
4
Online-Handel
4
Brands
3
Digitalisierung
3
Digitization
3
Social media
3
AI
2
Behinderte
2
Behinderte Arbeitskräfte
2
Brand
2
Brand image
2
Customer integration
2
Disabled persons
2
Disabled workers
2
E-commerce
2
Egocentrism
2
Electronic Commerce
2
Gastgewerbe
2
Hospitality industry
2
Internet marketing
2
Kundenintegration
2
Markenartikel
2
Markenimage
2
NFT
2
Online-Marketing
2
SBT
2
Self-expression
2
Virtual reality
2
Virtuelle Realität
2
Web 3.0
2
AI co-creation
1
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8
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2
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English
10
Author
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Ramadan, Zahy
10
Farah, Maya F.
6
Nassereddine, Yaman
2
Abosag, Ibrahim
1
Bekdache, Salwa
1
Farah, Maya
1
Itani, Omar S.
1
Kanso, Jana
1
Loureiro, Sandra Maria Correia
1
Mahdi, Ali
1
Nsouli, Nour Zakaria
1
Sleiman, Alaa
1
Yunis, Manal
1
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International journal of consumer studies
2
Qualitative market research : an international journal
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
International journal of retail and distribution management
1
Journal of consumer marketing
1
Journal of fashion marketing and management
1
Psychology & marketing
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ECONIS (ZBW)
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1
The rise of the egocentric brand and consumer : the case of soulbound tokens (SBT)
Ramadan, Zahy
- In:
Qualitative market research : an international journal
27
(
2024
)
5
,
pp. 921-940
Persistent link: https://www.econbiz.de/10015324692
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2
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
Saved in:
3
Typology of e-commerce shoppers : the case of COVID-19
Ramadan, Zahy
;
Farah, Maya
;
Abosag, Ibrahim
;
Sleiman, Alaa
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 345-367
Persistent link: https://www.econbiz.de/10014338501
Saved in:
4
Satisfying the online food crave : the case of online food aggregators
Farah, Maya F.
;
Ramadan, Zahy
;
Kanso, Jana
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1413-1427
Persistent link: https://www.econbiz.de/10013329338
Saved in:
5
Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Ramadan, Zahy
;
Nsouli, Nour Zakaria
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 247-265
Persistent link: https://www.econbiz.de/10013162364
Saved in:
6
When digital spaces matter : the influence of uniqueness and place attachment on self-identity expression with brands using generative AI on the metaverse
Farah, Maya F.
;
Ramadan, Zahy
;
Nassereddine, Yaman
- In:
Psychology & marketing
41
(
2024
)
12
,
pp. 2965-2976
Persistent link: https://www.econbiz.de/10015133931
Saved in:
7
From wellbeing to addiction : the influence of inclusive beauty brands on people with physical disabilities
Nassereddine, Yaman
;
Ramadan, Zahy
;
Farah, Maya F.
- In:
International journal of consumer studies
49
(
2025
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015333796
Saved in:
8
The examination of tech disruptions' patterns on the consumer journey
Farah, Maya F.
;
Ramadan, Zahy
;
Yunis, Manal
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-149)
.
2022
Persistent link: https://www.econbiz.de/10013281294
Saved in:
9
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
10
What to believe, whom to blame, and when to share : exploring the fake news experience in the marketing context
Mahdi, Ali
;
Farah, Maya F.
;
Ramadan, Zahy
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 306-316
Persistent link: https://www.econbiz.de/10013398152
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