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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
68
Globalization
22
Cultural identity
20
Kulturelle Identität
20
Globalisierung
18
Canada
15
International marketing
15
Internationales Marketing
15
China
14
Online retailing
14
Online-Handel
14
Customer satisfaction
13
Brand management
11
Culture
11
Markenführung
11
Kundenzufriedenheit
9
Markenartikel
9
Marketing management
9
Marketingmanagement
9
Service quality
9
Welt
9
World
9
Brand
8
Brand image
8
Dienstleistungsqualität
8
Ethnic group
8
Ethnische Gruppe
8
Kanada
8
Markenimage
8
Website
8
Internet
7
Internet marketing
7
National culture
7
Nationalkultur
7
Online-Marketing
7
Acculturation
6
Advertising effects
6
Social Web
6
Social integration
6
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Undetermined
40
Free
5
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Article
73
Book / Working Paper
5
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Article in journal
58
Aufsatz in Zeitschrift
58
research-article
10
Aufsatz im Buch
5
Book section
5
Collection of articles of several authors
4
Sammelwerk
4
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1
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Language
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English
78
Author
All
Laroche, Michel
70
Cleveland, Mark
14
Nepomuceno, Marcelo Vinhal
11
Richard, Marie-Odile
11
Mazaheri, Ebrahim
7
Kim, Chankon
6
Yang, Zhiyong
6
Papadopoulos, Nicolas
5
Shobeiri, Saeed
5
Teng, Lefa
5
Bergeron, Jasmin
3
Davidson, Alexander
3
Kalamas, Maria
3
Li, Rong
3
Paulin, Michèle
3
Pons, Frank
3
Zhang, Chun
3
Barreiros Porto, Juliana
2
Dantas, Danilo C.
2
Hui, Michael
2
Jamal, Ahmad
2
McDougall, Gordon
2
Mourali, Mehdi
2
Takahashi, Ikuo
2
Ahmad, Shimi Naurin
1
Armouch, Farah
1
Aurup, Golam Mohammad
1
Barbaro‐Forleo, Guido
1
Bartikowski, Boris
1
Boeck, Harold
1
Borau, Sylvie
1
Browne, Elizabeth
1
Chebat, Jean‐Charles
1
Church, Nancy J.
1
Cui, Xinyu
1
Dogru, Tarik
1
Erdoğan, Seçil
1
Ferraz, Sofia Batista
1
Grégoire, Yany
1
Habibi, Mohammad Reza
1
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Journal of business research : JBR
29
Journal of Consumer Marketing
5
Journal of retailing and consumer services
5
International journal of consumer studies
2
International marketing review
2
Journal of Services Marketing
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Psychology & marketing
2
Consumer perception of product risks and benefits
1
Cross-cultural and critical perspectives on brands
1
Essays by distinguished marketing scholars of the Society for Marketing Advances
1
European Journal of Marketing
1
Handbook of strategic e-business management
1
International Journal of Bank Marketing
1
International Marketing Review
1
International journal of electronic commerce : IJEC
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Routledge companions
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The service industries journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
68
Other ZBW resources
10
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1
Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of business ethics : JOBE
155
(
2019
)
2
,
pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
Saved in:
2
The effect of online engagement on new product performance : why fit and brand longevity matter
Perron-Brault, Alexis
;
Legoux, Renaud
;
Dantas, Danilo C.
; …
- In:
Journal of interactive marketing
59
(
2024
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10015159120
Saved in:
3
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
4
The ecological impact of anticonsumption lifestyles and environmental concern
Kropfeld, Maren Ingrid
;
Nepomuceno, Marcelo Vinhal
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
2
,
pp. 245-259
Persistent link: https://www.econbiz.de/10011975421
Saved in:
5
Consumer resistance : from anti-consumption to revenge
Nepomuceno, Marcelo Vinhal
;
Rohani, Mina
;
Grégoire, Yany
- In:
Consumer perception of product risks and benefits
,
(pp. 345-364)
.
2017
Persistent link: https://www.econbiz.de/10011653730
Saved in:
6
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
7
How reviews influence product usage post-purchase : an examination of video game playtime
Philp, Matthew
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014547395
Saved in:
8
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
9
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
10
The impact of materialism and anti-consumption lifestyles on personal debt and account balances
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 654-664
Persistent link: https://www.econbiz.de/10010496158
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