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Consumer behaviour
Malaysia
6
Islam
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Konsumentenverhalten
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Quality management
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Qualitätsmanagement
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Religion
3
Al-Wasatiyyah
2
Brand
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Pakistan
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Accountability
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Al-Siyasah Al-Syar’iyyah
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American brands
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Beziehungsmarketing
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Brand Image
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Brand Switching
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Brand equity
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Brand image
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Brand-switching behavior
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Business
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Saeed, Munazza
3
Azmi, Ilhaamie Binti Abdul Ghani
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Ilhaamie Binti Abdul Ghani Azmi
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Karamat Baig, Aysha
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Waheed, Zarina
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International journal of islamic marketing and branding
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Journal of Islamic marketing
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ECONIS (ZBW)
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Brand switching behaviour of Muslim consumers : development of a Cnceptual
Saeed, Munazza
;
Azmi, Ilhaamie Binti Abdul Ghani
-
2016
Persistent link: https://www.econbiz.de/10011588242
Saved in:
2
A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour
Saeed, Munazza
;
Azmi, Ilhaamie Binti Abdul Ghani
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10011979907
Saved in:
3
Muslim consumers' brand-switching behavior in Lahore and Kuala Lumpur : a qualitative comparative case study
Saeed, Munazza
;
Waheed, Zarina
;
Karamat Baig, Aysha
; …
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1577-1602
Persistent link: https://www.econbiz.de/10014314709
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