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Consumer adoption of green products : modeling the enablers
Nath, Vishnu; Kumar, Rupesh; Agrawal, Rajat; Gautam, Aditya - In: Global business review 14 (2013) 3, pp. 453-470
Persistent link: https://www.econbiz.de/10010230052
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What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
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Impediments to adoption of green products : an ISM analysis
Nath, Vishnu; Pati, Rupesh Kumar; Agrawal, Rajat; … - In: Journal of promotion management : JPM 20 (2014) 5, pp. 501-520
Persistent link: https://www.econbiz.de/10010467285
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Socio-demographics as antecedents of green purchase intentions : a review of literature and testing of hypothesis on Indian consumers
Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of innovation and sustainable … 9 (2015) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10011344679
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Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of business competition and … 3 (2014) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
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High customer involvement : an essential element for effective co-creation
Bharti, Kumkum; Agrawal, Rajat - In: International journal of business innovation and research 15 (2018) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10011955765