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Consumer behaviour
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Kiygi-Calli, Meltem
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Oraiby, Maryam El
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Cagliyor, Sendi
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Electronic markets : EM ; the international journal of electronic commerce and business media
1
Ethics, social responsibility and sustainability in marketing
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International journal of forecasting
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Telecommunications policy : the international journal on knowledge infrastructure development, management and regulation
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ECONIS (ZBW)
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Corporate social responsibility in packaging : environmental and social issues
Kiygi-Calli, Meltem
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 129-144)
.
2019
Persistent link: https://www.econbiz.de/10012104173
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2
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
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3
Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry : a machine-learning approach
Kirgiz, Omer Bugra
;
Kiygi-Calli, Meltem
;
Cagliyor, Sendi
; …
- In:
Telecommunications policy : the international journal …
48
(
2024
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10015069735
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4
Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
International journal of forecasting
33
(
2017
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10011754688
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