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To trust or not to trust smart consumer products : a literature review of trust-building factors

Michler, Oliver; Decker, Reinhold; Stummer, Christian - In: Management review quarterly 70 (2020) 3, pp. 391-420

Persistent link: https://www.econbiz.de/10012301403

Is more automation always better? : an empirical study of customers' willingness to use autonomous vehicle functions

Souka, Mohamed; Böger, Daniel; Decker, Reinhold; … - In: International journal of automotive technology and … 20 (2020) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10012176809

Instrumentelle Entscheidungsunterstützung im Marketing am Beispiel der Verbundproblematik

Decker, Reinhold - 2000

Persistent link: https://www.econbiz.de/10001552848

Analyse und Simulation des Kaufverhaltens auf Konsumgütermärkten : Konzeption eines modell- und wissensorientierten Systems zur Auswertung von Paneldaten

Decker, Reinhold - 1994

Persistent link: https://www.econbiz.de/10000374677

"Sorry, too much information" : designing online review systems that support information search and processing

Seutter, Janina; Kutzner, Kristin; Stadtländer, Maren; … - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10014374897

Decomposing the variance of consumer ratings and the impact on price and demand

Zimmermann, Steffen; Herrmann, Philipp; Kundisch, Dennis; … - In: Information systems research : ISR 29 (2018) 4, pp. 984-1002

Persistent link: https://www.econbiz.de/10011975894

Is paid search overrated? : when bricks-and-mortar-only retailers should not use paid search

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Persistent link: https://www.econbiz.de/10012003962

Does the framing of progress towards virtual rewards matter? : empirical evidence from an online community

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Goal achievement, subsequent user effort and the moderating role of goal difficulty

Gutt, Dominik; Rechenberg, Tobias von; Kundisch, Dennis - In: Journal of business research : JBR 106 (2020), pp. 277-287

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Decomposing the Variance of Consumer Ratings and the Impact on Price and Demand

Zimmermann, Steffen - 2020

Consumer ratings play a decisive role in purchases by online shoppers. Although the effect of the average and the number of consumer ratings on future product pricing and demand have been studied with some conclusive results, the effects of the variance of these ratings are less well understood....

Persistent link: https://www.econbiz.de/10012853386