Car is now more than just a transportation method. Now a smartphone or a portable device can be easily connected to your car and this allows us to enjoy broader range of contents like music and navigation. This study aims to study investigate what leads drivers to use such "car-connectivity"...

As the mobile-based O2O industry grows, many existing O2O service providers are attempting to expand their businesses by service diversification. According to this trend, the current study investigated the effects of the parent O2O service-related factors on the user adoption of a sequel...

Recently, smart home services have been highlighted as the Internet of things market grows. Since the smart home services were introduced in the market, they were expected to grow rapidly. However, the smart home market recently experienced chasm, and still remains in early stage. This paper...