Namkung, Young; Jang, Soo Cheong (Shawn) - In: European Journal of Marketing 44 (2010) 9/10, pp. 1233-1259
Purpose – This study aims to investigate interrelationships among perceived service fairness, emotions and behavioral intentions in a restaurant context. Design/methodology/approach – Data were collected from two casual dining restaurants in the USA. The data were analyzed following Anderson...