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Rewriting the Chinese national epic in an age of global consumerism : city of life and death and the flowers of war

Yang, Jing - In: New global studies 8 (2014) 3, pp. 245-258

Persistent link: https://www.econbiz.de/10010498877

The formation of sub-brand love and corporate brand love in hotel brand portfolios

Wang, Yao-Chin; Qu, Hailin; Yang, Jing - In: International journal of hospitality management 77 (2019), pp. 375-384

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The effect of institutional CSR on brand advocacy during COVID-19 : the moderated mediation effect of CSR expectancy and value-driven motivation

Kim, Taeyoung; Yang, Jing; Yim, Myungok Chris - In: The journal of product & brand management 32 (2023) 1, pp. 37-58

Persistent link: https://www.econbiz.de/10013552932

How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement

Joo, Eunsin; Yang, Jing - In: Journal of research in interactive marketing : … 17 (2023) 5, pp. 754-772

Persistent link: https://www.econbiz.de/10014428170

Exploring the dimensional relationships among image formation agents, destination image, and place attachment from the perspectives of pop star fans

Lee, Sojung; Busser, James; Yang, Jing - In: Journal of travel and tourism marketing 32 (2015) 5/6, pp. 730-746

Persistent link: https://www.econbiz.de/10011387024

Do review valence and review volume impact consumers' purchase decisions as assumed?

Yang, Jing; Sarathy, Rathindra; Walsh, Stephen M. - In: Nankai business review international 7 (2016) 2, pp. 231-257

Persistent link: https://www.econbiz.de/10011567311

"Are we all in this together?" : brand opportunism in COVID-19 cause related marketing and the moderating role of consumer skepticism

Yang, Jing; Mundel, Juan - In: Journal of promotion management : innovations in … 27 (2021) 6, pp. 877-899

Persistent link: https://www.econbiz.de/10012607295

The impact of information processing styles and persuasive appeals on consumers' engagement intention toward social media video ads

Yang, Jing; Zhao, Xiaoyu - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 524-546

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Exploring service quality model from the perspective of sensory perception

Yang, Jing; Jin, Xiang; Le, Wei; Sheng, Fei - In: Total quality management & business excellence 32 (2021) 14, pp. 1548-1568

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Can brand sponsorship increase download intention for mHealth apps? : the role of issue relevance, brand involvement, and perceived app quality

Yang, Jing; Kanthawala, Shaheen; Joo, Eunsin; Kononova, … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 869-892

Given the ubiquity of mobile health apps, marketers are increasingly using this technology as a popular promotional strategy. The current study investigates the roles of health issue relevance, brand involvement, and perceived app quality in influencing individuals’ download intention for...

Persistent link: https://www.econbiz.de/10013277323