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Consumer behaviour
Organisatorischer Wandel
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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The "dark side" of psychological ownership during times of change
Cocieru, Ovidiu C.
;
Lyle, Matthew C. B.
;
Hindman, Lauren C.
- In:
Journal of change management : a major new, …
19
(
2019
)
4
,
pp. 266-282
Persistent link: https://www.econbiz.de/10012198466
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2
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
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3
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Li, Yiling
;
Kim, Hye-jin
;
Do, Boram
;
Choi, Jeonghye
- In:
Journal of business research : JBR
151
(
2022
),
pp. 232-243
Persistent link: https://www.econbiz.de/10013459186
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