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Rethinking functionality and emotions in the service consumption process : the case of funeral services

Korai, Bernard; Souiden, Nizar - In: The journal of services marketing 31 (2017) 3, pp. 247-264

Persistent link: https://www.econbiz.de/10011741250

Consumer attitudes toward online advertising : the moderating role of personality

Souiden, Nizar; Chtourou, Saber; Korai, Bernard - In: Journal of promotion management : JPM 23 (2017) 2, pp. 207-227

Persistent link: https://www.econbiz.de/10011729518

Determinants of African women's brand sensitivity toward cosmetics

Korai, Bernard - In: Journal of international consumer marketing 29 (2017) 4, pp. 250-264

Persistent link: https://www.econbiz.de/10011744272

The consumption experience of Tim Hortons' coffee fans

Richelieu, André; Korai, Bernard - In: Qualitative market research : an international journal 17 (2014) 3, pp. 192-208

Persistent link: https://www.econbiz.de/10010389563

Revisiter le consumérisme au Québec : état des lieux, défis et perspectives

Ouellet, Claudine (ed.); Korai, Bernard (ed.); … - 2022

« L’année 2021 a marqué les 50 ans de l’entrée en vigueur, au Québec, de la Loi sur la protection du consommateur. Cet ouvrage présente un bilan du mouvement consumériste au Québec, traite des enjeux qui caractérisent le rapport de pouvoir entre organisations et consommateurs et...

Persistent link: https://www.econbiz.de/10013185482

What are these strange things called emotions? : an analysis of service interactions in the funeral industry : issues, implications, and future research directions

Korai, Bernard; Ouellet, Claudine; Cloutier, Jacinthe - In: Services marketing quarterly 43 (2022) 2, pp. 183-205

Persistent link: https://www.econbiz.de/10013178032

Willingness to pay for credence attributes associated with agri-food products : evidence from Canada

Traoré, Ousmane Z.; Tamini, Lota D.; Korai, Bernard - In: Canadian journal of agricultural economics : CJAE 71 (2023) 3/4, pp. 303-327

Persistent link: https://www.econbiz.de/10014484436

Recreational marijuana : ethical positions and consumption status in explaining attitudes, perceived law ethicalness, and perceived corporate social responsibility

Souiden, Nizar - In: Corporate social responsibility and environmental management 31 (2024) 5, pp. 4512-4531

Persistent link: https://www.econbiz.de/10015100819

The impact of Islamic beliefs on consumers’ attitudes and purchase intentions of life insurance

Souiden, Nizar; Jabeur, Yosr - In: International Journal of Bank Marketing 33 (2015) 4, pp. 423-441

Purpose – The purpose of this paper is to investigate the role of Islamic beliefs in moderating consumers’ attitudes and purchase intentions of conventional and Islamic life insurance. Second, it investigates the role of Islamic beliefs in moderating the relationship between the attitude...

Persistent link: https://www.econbiz.de/10014760543

Consumer attitudes and purchase intentions toward Islamic banks: the influence of religiosity

Souiden, Nizar; Rani, Marzouki - In: International Journal of Bank Marketing 33 (2015) 2, pp. 143-161

Purpose – The purpose of this paper is to investigate the impact of religiosity on consumer attitudes and purchase intentions toward Islamic banks. Design/methodology/approach – The study takes place in the Tunisian context. Even though Tunisia is a Muslim country, the culture is...

Persistent link: https://www.econbiz.de/10014761066