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Dynamic pricing in the presence of reference price effect and consumer strategic behaviour

Chen, Kehong; Zha, Yong; Alwan, Layth C.; Zhang, Lu - In: International journal of production research 58 (2020) 2, pp. 546-561

Persistent link: https://www.econbiz.de/10012193979

Strategic Information Sharing of Online Platforms as Resellers or Marketplaces

Zha, Yong; Li, Quan; Huang, Tingliang; Yu, Yugang - 2022

Information sharing becomes increasingly important in recent years as online platforms gather massive consumer information that is typically invisible by upstream manufacturers and competing sellers/retailers. We study an online platform’s demand information sharing strategy in a distribution...

Persistent link: https://www.econbiz.de/10014078589

National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference

Guo, Xiaowei; Zha, Yong; Chen, Huaping; Liang, Liang - In: Transportation research / E : an international journal 175 (2023), pp. 1-17

Persistent link: https://www.econbiz.de/10014381987

Credit offering strategy and dynamic pricing in the presence of consumer strategic behavior

Zha, Yong; Wang, Yuting; Li, Quan; Yao, Wenying - In: European journal of operational research : EJOR 303 (2022) 2, pp. 753-766

Persistent link: https://www.econbiz.de/10013364030

How does store branded lookalike packaging affect competition in a dyadic supply chain : a consumer confusion perspective

Zha, Yong; Guo, Xiaowei; Chen, Huaping; Ling, Liuyi - In: Transportation research / E : an international journal 165 (2022), pp. 1-30

Persistent link: https://www.econbiz.de/10013383666

Strategic information sharing of online platforms as resellers or marketplaces

Zha, Yong; Li, Quan; Huang, Tingliang; Yu, Yugang - In: Marketing science 42 (2023) 4, pp. 659-678

Persistent link: https://www.econbiz.de/10014317637

The developer’s sourcing strategy in the presence of a competing manufacturer and consumers’ two-dimensional differentiated preferences

Wu, Xiangxiang; Zha, Yong; Yu, Yugang - In: Transportation research / E : an international journal 158 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013194706

How effective are your CSR messages? : the moderating role of processing fluency and construal level

Zhang, Lu - In: International journal of hospitality management 41 (2014), pp. 56-62

Persistent link: https://www.econbiz.de/10010403105

Online reviews : the impact of power and incidental similarity

Zhang, Lu - In: Journal of hospitality marketing & management 24 (2015) 5/6, pp. 633-651

Persistent link: https://www.econbiz.de/10011349955

Generation Y's positive and negative eWOM : use of social media and mobile technology

Zhang, Tingting (Christina); Omran, Behzad Abound; … - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 732-761

Persistent link: https://www.econbiz.de/10011687713