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Mathematics is good for the mind and body : children make better food choices after solving math problems
Lim, Mikyoung; Abell, Annika; Szocs, Courtney; Biswas, … - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10014633427
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Food and technology : using digital devices for restaurant orders leads to indulgent outcomes
Abell, Annika; Biswas, Dipayan; Arroyo, Christian Camilo - In: Journal of the Academy of Marketing Science 52 (2024) 6, pp. 1673-1691
Persistent link: https://www.econbiz.de/10015192951
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Effects of sampling healthy versus unhealthy foods on subsequent food purchases
Biswas, Dipayan; Abell, Annika; Lim, Mikyoung; Inman, … - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 197-212
Persistent link: https://www.econbiz.de/10015192995
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What's in a "happy" meal? : the effects of smiley faces in restaurant logos on price and healthfulness perceptions
Abell, Annika; Smith, Leah; Biswas, Dipayan - In: Journal of advertising 53 (2024) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10014575201
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Digital engagement on social media : how food image content influences social media and influencer marketing outcomes
Abell, Annika; Biswas, Dipayan - In: Journal of interactive marketing 58 (2023) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10014228861
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Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan; Lund, Kaisa; Szocs, Courtney - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
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Tasting in 2D : implications of food shape, visual cues, and oral haptic sensory inputs
Szocs, Courtney; Biswas, Dipayan - In: Marketing letters : a journal of research in marketing 27 (2016) 4, pp. 753-764
Persistent link: https://www.econbiz.de/10011614561
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Shining light on atmospherics : how ambient light influences food choices
Biswas, Dipayan; Szocs, Courtney; Chacko, Roger; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 111-123
Persistent link: https://www.econbiz.de/10011650438
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The smell of healthy choices : cross-modal sensory compensation effects of ambient scent on food purchases
Biswas, Dipayan; Szocs, Courtney - In: Journal of marketing research 56 (2019) 1, pp. 123-141
Persistent link: https://www.econbiz.de/10012177247
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Caffeine's effects on consumer spending
Biswas, Dipayan; Hartmann, Patrick; Eisend, Martin; … - In: Journal of marketing 87 (2023) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10014245073