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Consumer behaviour
Innovation
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Reyes-Mercado, Pável
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Karthik, M.
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International journal of business innovation and research
3
International journal of business competition and growth : IJBCG
2
International journal of business excellence
2
Entrepreneurship, Innovation, and Technology : A Holistic Analysis of Growth Factors
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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1
Eco-innovations in emerging markets : analyzing consumer behaviour and adaptability
Reyes-Mercado, Pável
-
2016
Persistent link: https://www.econbiz.de/10011483911
Saved in:
2
Acceptance of payment methods across stages of product life cycle : extending UTAUT2 for mobile payments, digital wallets, and RFID tags
Reyes-Mercado, Pável
;
Florea, Dorian-Laurentiu
;
Miyar, …
- In:
Entrepreneurship, Innovation, and Technology : A …
,
(pp. 157-177)
.
2024
Persistent link: https://www.econbiz.de/10015142219
Saved in:
3
Consumer preferences for green power in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
8
(
2014
)
2
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010400537
Saved in:
4
Research framework for analysing consumerism in Mexico towards renewable energy products
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business innovation and research
9
(
2015
)
4
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011545384
Saved in:
5
Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
7
(
2014
)
5
,
pp. 577-600
Persistent link: https://www.econbiz.de/10011297101
Saved in:
6
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
7
Changing lifestyles in the age of fear : projective analysis of social insecurity and consumption patterns
Reyes-Mercado, Pável
;
Mercado-González, Julieta
; …
- In:
International journal of business competition and …
5
(
2016
)
1/2/3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10011662966
Saved in:
8
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
9
Dynamics of disruptive innovations in outperforming global brands : a study in Mexico
Reyes-Mercado, Pável
;
Rajagopal
- In:
International journal of business excellence
11
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011710578
Saved in:
10
Analysis of the usage intensity of digital advertising platforms by SMEs using an integrated models
Reyes-Mercado, Pável
;
Barajas-Portas, Karla
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 407-417
Persistent link: https://www.econbiz.de/10012392050
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