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A contingent approach to country-of-origin effects on foreign products evaluation : interaction of facets of country image with product classes
Costa, Camila; Carneiro, Jorge Manoel Teixeira; … - In: International business review : the official journal of … 25 (2016) 5, pp. 1066-1075
Persistent link: https://www.econbiz.de/10011545668
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Quest for purposefully designed conceptualization of the country-of-origin image construct
Carneiro, Jorge Manoel Teixeira; Faria, Flávio Silva - In: Journal of business research : JBR 69 (2016) 10, pp. 4411-4420
Persistent link: https://www.econbiz.de/10011554670