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Wann Kunden grün kaufen
White, Katherine; Hardisty, David J.; Habib, Rishad - In: Harvard-Business-Manager : das Wissen der Besten 41 (2019) 9, pp. 20-29
Persistent link: https://www.econbiz.de/10012052552
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The elusive green consumer : people say they want sustainable products, but they don’t tend to buy them : here’s how to change that
White, Katherine; Hardisty, David J.; Habib, Rishad - In: Harvard business review : HBR 97 (2019) 4, pp. 124-133
Persistent link: https://www.econbiz.de/10012039693
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A systematic review on political ideology and persuasion
Cakanlar, Aylin; White, Katherine - In: Psychology & marketing 40 (2023) 12, pp. 2526-2538
Persistent link: https://www.econbiz.de/10014432495
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The past, present, and future of sustainability marketing : how did we get here and where might we go?
White, Katherine; Cakanlar, Aylin; Sethi, Shakti; … - In: Journal of business research : JBR 187 (2025), pp. 1-10
Persistent link: https://www.econbiz.de/10015158222
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When imitation doesn’t flatter : the role of consumer distinctiveness in responses to mimicry
White, Katherine; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 667-680
Persistent link: https://www.econbiz.de/10009409021
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Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
Peloza, John; White, Katherine; Shang, Jingzhi - In: Journal of marketing 77 (2013) 1, pp. 104-119
Persistent link: https://www.econbiz.de/10009725639
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Belief in a just world : consumer intentions and behaviors toward ethical products
White, Katherine; MacDonnell, Rhiannon; Ellard, John H. - In: Journal of marketing 76 (2012) 1, pp. 103-118
Persistent link: https://www.econbiz.de/10009729586
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That is so not me : dissociating from undesired consumer identities
Dunn, Lea; White, Katherine; Dahl, Darren W. - In: The Routledge companion to identity and consumption, (pp. 273-280). 2013
Persistent link: https://www.econbiz.de/10009700278
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When do (and don't) normative appeals influence sustainable consumer behaviors?
White, Katherine; Simpson, Bonnie - In: Journal of marketing 77 (2013) 2, pp. 78-95
Persistent link: https://www.econbiz.de/10009717169
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The motivating role of dissociative out-groups in encouraging positive consumer behaviors
White, Katherine; Simpson, Bonnie; Argo, Jennifer J. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 433-447
Persistent link: https://www.econbiz.de/10010399712