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Consumer behaviour
Media industries
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Chan-Olmsted, Sylvia M.
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Chen, Huan
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Jang, Wonseok Eric
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Kim, Hun
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Kim, Hyehyun Julia
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Kim, Julia Hyehyun
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Ko, Yong Jae
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Kwak, Dae Hee
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Journal of media business studies
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
International journal of sports marketing & sponsorship
1
JMM : the international journal on media management
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Journal of consumer marketing
1
The journal of media economics
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1
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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2
Exploring the dimensions of media brand trust : a contemporary integrative approach
Chan-Olmsted, Sylvia M.
;
Kim, Julia Hyehyun
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10014234987
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3
Repeat consumption of media goods : examining factors affecting repeat theatrical viewing of movies
Chang, Byeng-Hee
;
Nam, Sang-Hyun
;
Chan-Olmsted, Sylvia M.
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 167-180
Persistent link: https://www.econbiz.de/10015175157
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4
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
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5
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
6
Smart sports fans : factors influencing sport consumption on smartphones
Chan-Olmsted, Sylvia M.
;
Xiao, Min
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 181-194
Persistent link: https://www.econbiz.de/10012254408
Saved in:
7
Fantasy sport usage and multiplatform sport media consumption behaviors
Chan-Olmsted, Sylvia M.
;
Kwak, Dae Hee
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10012815618
Saved in:
8
In smartness we trust : consumer experience, smart device personalization and privacy balance
Chan-Olmsted, Sylvia M.
;
Chen, Huan
;
Kim, Hyehyun Julia
- In:
Journal of consumer marketing
41
(
2024
)
6
,
pp. 597-609
Persistent link: https://www.econbiz.de/10015078762
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