Spectator-based sports team reputation : scale development and validation
Wonseok (Eric) Jang; Yong Jae Ko; Sylvia M. Chan-Olmsted
| Year of publication: |
2015
|
|---|---|
| Authors: | Jang, Wonseok Eric ; Ko, Yong Jae ; Chan-Olmsted, Sylvia M. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 16.2014/15, 3, p. 211-231
|
| Subject: | sports team | reputation | scale development | spectator | trust | Reputation | Sport | Sports | Arbeitsgruppe | Team | Vertrauen | Confidence | Profisport | Professional sports | Sportorganisation | Sport organization | Firmenimage | Corporate reputation | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011405451