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From silos to synergies : a systematic review of luxury in marketing research

Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907

Persistent link: https://www.econbiz.de/10013194294

Ritualization : a strategic tool to position brands in international markets

Sharma, Amalesh; Kumar, V.; Borah, Sourav Bikash - In: Journal of international marketing 25 (2017) 2, pp. 1-24

Persistent link: https://www.econbiz.de/10011709603

Leveraging service recovery strategies to reduce customer churn in an emerging market

Borah, Sourav Bikash; Prakhya, Srinivas; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 848-868

Persistent link: https://www.econbiz.de/10012301271

Do cruelty-free practices matter? : the role of consumer speciesism in differential preference for cruelty-free products

Bandopadhyay, Anwesha; Borah, Sourav Bikash; … - 2025

Persistent link: https://www.econbiz.de/10015192277

Stock market reactions to customer and competitor orientations : the case of initial public offerings

Saboo, Alok R.; Grewal, Rajdeep - In: Marketing science 32 (2013) 1, pp. 70-88

Persistent link: https://www.econbiz.de/10009725702

Evaluating the impact of social media activities on human brand sales

Saboo, Alok R.; Kumar, V.; Ramani, Girish - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 524-541

Persistent link: https://www.econbiz.de/10011596859

Stock Market Reactions to Customer and Competitor Orientations : The Case of Initial Public Offerings

Saboo, Alok R. - 2013

Recognizing that initial public offerings (IPOs) represent the debut of private firms on the public stage, this study investigates how pre-IPO customer and competitor orientations (CCOs) affect IPO outcomes. Building on information economics, we propose that CCOs influence investors' sentiments...

Persistent link: https://www.econbiz.de/10013075889

Driving growth of Mwallets in emerging markets : a retailer's perspective

Kumar, V.; Nim, Nandini; Sharma, Amalesh - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 747-769

Persistent link: https://www.econbiz.de/10012107310

Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs

Khandeparkar, Kapil; Motiani, Manoj; Sharma, Amalesh - In: Journal of business research : JBR 128 (2021), pp. 462-472

Persistent link: https://www.econbiz.de/10012494472

Responsible stakeholder engagement marketing

Kumar, Vikas; Hollebeek, Linda D.; Sharma, Amalesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015399283