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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
12
Virtual reality
10
Virtuelle Realität
9
Beziehungsmarketing
7
Relationship marketing
7
Augmented reality
6
Cognition
5
Kognition
5
Customer satisfaction
4
Einzelhandel
4
Emotion
4
Kundenzufriedenheit
4
Retail trade
4
Customer integration
3
Kundenintegration
3
Locomotion
3
Online retailing
3
Online-Handel
3
augmented reality
3
Assessment orientation
2
Brand image
2
Creativity
2
Entrepreneurship
2
Entrepreneurship approach
2
Kreativität
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Regulatory fit
2
Salespeople
2
Situated cognition
2
Social Web
2
Social economy
2
Social web
2
Sozialwirtschaft
2
Verkaufspersonal
2
Vietnam
2
Viral marketing
2
Virales Marketing
2
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10
Free
2
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Article
12
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12
Aufsatz in Zeitschrift
12
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English
12
Author
All
Chylinski, Mathew
10
Ruyter, Ko de
9
Heller, Jonas
8
Mahr, Dominik
8
Hilken, Tim
7
Keeling, Debbie I.
7
Keeling, Debbie Isobel
2
Ngo, Liem Viet
2
Papez, Maja Golf
2
Paramita, Widya
2
Al-Imamy, Saifeddin
1
Carrozzi, Amelia
1
Gregory, Gary
1
Higgins, E. Tory
1
Huynh Ba Chan Nhu
1
Jessen, Alexander
1
Mathmann, Frank
1
Nam The Tran
1
Quan Ha Minh Tran
1
Ruyter, Kode
1
Thi Nguyet Que Nguyen
1
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Journal of retailing
3
Journal of retailing and consumer services
2
Psychology & marketing
2
Australasian marketing journal
1
Business horizons
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
12
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1
Brand experience and consumers' social interactive engagement with brand page : an integrated-marketing perspective
Paramita, Widya
;
Huynh Ba Chan Nhu
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648851
Saved in:
2
It takes two to tango : the role of customer empathy and resources to improve the efficacy of frontline employee empathy
Ngo, Liem Viet
;
Thi Nguyet Que Nguyen
;
Nam The Tran
; …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012389857
Saved in:
3
When plentiful platforms pay off : assessment orientation moderates the effect of assortment size on choice engagement and product valuation
Mathmann, Frank
;
Chylinski, Mathew
;
Ruyter, Ko de
; …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011721814
Saved in:
4
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
5
Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
Saved in:
6
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
7
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
8
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
9
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
10
Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim
;
Keeling, Debbie I.
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
Saved in:
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