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Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui; Wang, Kaichao; Bian, Jiahui; Chen, Yuangao; … - In: Journal of relationship marketing : innovations and … 23 (2024) 1, pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
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Divergent versus relevant ads : how creative ads affect purchase intention for new products
Jiang, Hui; Messinger, Paul R.; Liu, Yifei; Lu, Zhibin; … - In: Journal of marketing research 61 (2024) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10014584202
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Determinants of consumer intention to use smart food lockers during COVID-19 : a multi-method approach
Yuqing Hu; Chen, Yuangao; Zhou, Shasha; Yang, Shuiqing; … - In: International journal of hospitality management 122 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015072211
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Personalized managerial response and negative inconsistent review helpfulness : the mediating effect of perceived response helpfulness
Jin, Wangyan; Chen, Yuangao; Yang, Shuiqing; Zhou, Shasha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014342261
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Identifying customer churn patterns with rough sets
Yang, Yingzhi; Qi, Xiaolin; Sun, Shuo; Wang, Zhen; … - In: Analele Universitătii Dunărea de Jos Galaţi 23 (2018) 3, pp. 84-90
Persistent link: https://www.econbiz.de/10012028425