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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
35
Emotion
23
USA
23
United States
23
Beziehungsmarketing
19
Relationship marketing
19
Salespeople
15
Verkaufspersonal
14
Customer satisfaction
12
Kundenzufriedenheit
11
Advertising
9
Brand management
9
Job satisfaction
9
Arbeitszufriedenheit
8
Markenführung
8
Brand
7
Dienstleistungsqualität
7
Lieferantenmanagement
7
Markenartikel
7
Service quality
7
Supplier relationship management
7
Werbung
7
Employee retention
6
Health care
6
Mitarbeiterbindung
6
Selling
6
Advertising effects
5
Arbeitsverhalten
5
Brand image
5
Leistungsmotivation
5
Markenimage
5
Satisfaction
5
Social Web
5
Social exchange theory
5
Social web
5
Verkauf
5
Werbewirkung
5
Work behaviour
5
Work motivation
5
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Undetermined
18
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Article
36
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Article in journal
35
Aufsatz in Zeitschrift
35
research-article
1
Language
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English
36
Author
All
Kemp, Elyria
25
Anaza, Nwamaka A.
9
Bui, M̃y
8
Kopp, Steven W.
5
Briggs, Elten
3
Chung, Te-Lin
2
Grier, Sonya
2
Hall-Phillips, Adrienne
2
Hamilton, Mitchell
2
Howlett, Elizabeth
2
Osakwe, Christian Nedu
2
Park, Joohyung
2
Williams, Kim H.
2
Adeola, Ogechi
1
Andonova, Yana
1
Arnold, Todd J.
1
Bagherzadeh, Ramin
1
Becerra, Enrique
1
Bennett, Delancy H. S.
1
Bennett, Delancy H.S.
1
Borders, Aberdeen Leila
1
Bui, My
1
Chapa, Sindy
1
Childers, Carla Y.
1
Cho, Yoon-Na
1
Cowart, Kelly
1
Davis, Cassandra D.
1
Hair, Joseph F.
1
Harmon-Kizer, Tracy R.
1
Janakiraman, Narayan
1
Jillapalli, Ravi
1
Joint, Elizabeth
1
Kees, Jeremy
1
Kennett-Hensel, Pamela A.
1
Kintzer, Alex
1
Krishen, Anjala
1
Matos, Geraldo
1
Min, Kyeong Sam
1
Poole, Sonja Martin
1
Porter, McDowell
1
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Journal of business research : JBR
4
Journal of marketing theory and practice
4
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of nonprofit & public sector marketing
2
Psychology & marketing
2
The journal of services marketing
2
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Retail & Distribution Management
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of nonprofit and voluntary sector marketing
1
International journal of pharmaceutical and healthcare marketing
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising : JCIRA
1
Journal of electronic commerce research : JECR
1
Journal of marketing theory and practice : JMTP
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The journal of business & industrial marketing
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
35
Other ZBW resources
1
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1
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
2
Personality antecedents of customer citizenship behaviors in online shopping situations
Anaza, Nwamaka A.
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 251-263
Persistent link: https://www.econbiz.de/10010347726
Saved in:
3
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
4
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
5
Slogan recall effects on marketplace behaviors : the roles of external search and brand assessment
Briggs, Elten
;
Janakiraman, Narayan
- In:
Journal of business research : JBR
80
(
2017
),
pp. 98-105
Persistent link: https://www.econbiz.de/10011771448
Saved in:
6
Encounter-based antecedents of e-customer citizenship behaviors
Anaza, Nwamaka A.
;
Zhao, Jing
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009747186
Saved in:
7
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
8
I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne
;
Park, Joohyung
;
Chung, Te-Lin
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 484-491
Persistent link: https://www.econbiz.de/10011435941
Saved in:
9
Loyalty to social ventures in social media : the role of social cause involvement, identification, and commitment
Park, Joohyung
;
Chung, Te-Lin
;
Hall-Phillips, Adrienne
; …
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10011591232
Saved in:
10
Customer-brand disidentification : conceptualization, scale development and validation
Anaza, Nwamaka A.
;
Saavedra, José Luis
;
Hair, Joseph F.
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 116-131
Persistent link: https://www.econbiz.de/10012590177
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