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Shifting value perceptions among young urban Indian consumers : the role of need for distinctiveness and western acculturation
Mann, Manveer; Kwon, Wi-Suk; Byun, Sang-Eun - In: Journal of retailing and consumer services 44 (2018), pp. 127-133
Persistent link: https://www.econbiz.de/10011904347
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Reconceptualization of price mavenism: do Chinese consumers get a glow when they know?
Byun, Sang-eun; Sternquist, Brenda J. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 279-293
Persistent link: https://www.econbiz.de/10008701741
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Here today, gone tomorrow : consumer reactions to perceived limited availability
Byun, Sang-eun; Sternquist, Brenda J. - In: Journal of marketing theory and practice 20 (2012) 2, pp. 223-234
Persistent link: https://www.econbiz.de/10009551716
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The antecedents of in-store hoarding : measurement and application in the fast fashion retail environment
Byun, Sang-Eun; Sternquist, Brenda J. - In: The international review of retail, distribution and … 18 (2008) 2, pp. 133-147
Persistent link: https://www.econbiz.de/10003737308
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Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney; Byun, Sang-Eun - In: Psychology & marketing 32 (2015) 8, pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
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Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Rashid, Md Sanuwar; Byun, Sang-Eun - In: Journal of retailing and consumer services 41 (2018), pp. 201-210
Persistent link: https://www.econbiz.de/10011808586
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To trust or not to trust? : the interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers
Ginder, Whitney; Byun, Sang-Eun - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169588