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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 42 (2023) 2, pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin; Yoon, Sungjun - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648954
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Targeted digital advertising and privacy
Shoenberger, Heather - In: Digital advertising : theory and research, (pp. 300-309). 2017
Persistent link: https://www.econbiz.de/10011646122
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Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine; Shoenberger, Heather - In: Journal of marketing communications 30 (2024) 5, pp. 599-618
Persistent link: https://www.econbiz.de/10015052729