The main objective of this study is to understand the behavior of ecological consumers and their intention to purchase organic food. The study aims to determine the factors influencing consumer behavior towards organic food

The main objective of this research is to identify the customers’ negative experiences extracted from the customers’ complaints of diagnostic centres using data mining tools. The paper uses customers’ complaints data raised against reputed clinics on the complaints’ website. The research...

This is a comparative study of shopping preferences by women in the US and India, looking at whether cultural factors influence the shopping pattern and preferences. The growth in women’s education and disposable income, has led to a consequent rise in affluence and spending habits among women...

The growth in women's education and disposable income, has led to a consequent rise in their affluence and spending habits among women across the globe. This study examines the shopping behaviour of women across India and in USA using primary data collected from 300 respondents by surveys. The...