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Consumer behaviour
Relationship marketing
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Service-Dominant Logic
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Peltier, James W.
9
Chennamaneni, Pavan Rao
3
Dahl, Andrew J.
3
Pomirleanu, Nadia
2
Schibrowsky, John A.
2
Schultz, Don E.
2
Barger, Victor
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Barger, Victor A.
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Cummins, Shannon
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Dahl, Andrew J
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Drury, Lauren
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Echambadi, Raj
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Endres, Michael
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John-Mariadoss, Babu
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Khan, Tracy
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Krishen, Anjala S.
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Mao, Huifang
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Markos, Ereni
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Milne, George R.
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Nill, Alexander F.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of business research : JBR
2
Journal of financial services marketing : JFSM
2
Journal of consumer behaviour
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Building human brands : the role of critical reviews
Pomirleanu, Nadia
;
Chennamaneni, Pavan Rao
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 681-697
Persistent link: https://www.econbiz.de/10014427945
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2
Brand extensions via complements or substitutes : the moderating role of manufacturing transferability
Mao, Huifang
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009530704
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3
Easy to please or hard to impress : elucidating consumers' innate satisfaction
Pamirleanu, Nadia
;
Chennamaneni, Pavan Rao
;
Krishen, …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1914-1918
Persistent link: https://www.econbiz.de/10011451594
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4
Psycho-social factors impacting credit acquisition and use by college students
Peltier, James W.
;
Pomirleanu, Nadia
;
Endres, Michael
; …
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010230025
Saved in:
5
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James W.
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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6
Information privacy research : framework for integrating multiple publics, information channels, and responses
Peltier, James W.
;
Milne, George R.
;
Phelps, Joseph E.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003847138
Saved in:
7
Social media and consumer engagement : a review and research agenda
Barger, Victor
;
Peltier, James W.
;
Schultz, Don E.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011639148
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8
Sequential loss of self-control : exploring the antecedents and consequences of student credit card debt
Peltier, James W.
;
Dahl, Andrew J.
;
Schibrowsky, John E.
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
3
,
pp. 167-181
Persistent link: https://www.econbiz.de/10011554745
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9
Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
McKee, Kathleen M.
;
Dahl, Andrew J.
;
Peltier, James W.
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 405-422
Persistent link: https://www.econbiz.de/10014507261
Saved in:
10
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James W.
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
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