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Improved articulation of incongruent sponsor-property partnerships using analogy

King, Jesse; Madrigal, Robert - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 464-472

Persistent link: https://www.econbiz.de/10011934515

The influence of social alliances with sports teams on intentions to purchase corporate sponsors' products

Madrigal, Robert - 2009

Persistent link: https://www.econbiz.de/10003785216

The role of identification and gratitude in motivating organization-serving intentions and behaviors

Madrigal, Robert - In: Journal of business research : JBR 116 (2020), pp. 75-84

Persistent link: https://www.econbiz.de/10012257541

The affect heuristic in early judgments of product innovations

King, Jesse; Slovic, Paul - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 411-428

Persistent link: https://www.econbiz.de/10010469819

Examining the behavioral manifestations of fan avidity in sports marketing

DeSarbo, Wayne S.; Madrigal, Robert - In: Journal of Modelling in Management 6 (2011) 1, pp. 79-99

Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Persistent link: https://www.econbiz.de/10014881539

Examining the behavioral manifestations of fan avidity in sports marketing

DeSarbo, Wayne; Madrigal, Robert - In: Journal of modelling in management 6 (2011) 1, pp. 79-99

Persistent link: https://www.econbiz.de/10008989560

Consumer uncertainty : the influence of anticipatory emotions on ambivalence, attitudes, and intentions

Bee, Colleen C.; Madrigal, Robert - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 370-381

Persistent link: https://www.econbiz.de/10010200861

Exploring the demand aspects of sports consumption and fan avidity

DeSarbo, Wayne; Madrigal, Robert - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10009550694

Consumer psychology of sport : more than just a game

Madrigal, Robert; Dalakis, Vassilis - In: Handbook of consumer psychology, (pp. 857-876). 2008

Persistent link: https://www.econbiz.de/10003716276

Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising

Xie, Guang-Xin; Madrigal, Robert; Boush, David M. - In: Journal of business ethics : JOBE 129 (2015) 2, pp. 281-293

Persistent link: https://www.econbiz.de/10011290862