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Introducting customer blind spots : a cognitive approach on noncustomers
Ben Slimane, Karim
;
Chaney, Damien
;
Mbengue, Ababacar
- In:
Journal of strategic marketing
22
(
2014
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10010359558
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Rethinking consumer resistance through institutional entrepreneurship
Chaney, Damien
;
Ben Slimane, Karim
- In:
International journal of market research
61
(
2019
)
5
,
pp. 468-477
Persistent link: https://www.econbiz.de/10012172381
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