With the objective of providing insights and strategic recommendations to enhance the competitiveness of tourism destinations, this study endeavors to examine the nuanced impact of digital technology utilization on the travel intentions of consumers. A comprehensive theoretical framework is...

With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a...

Cultivating pro-environmental choices and behaviors is an important concern for tourism research and practice. Informed by recent developments in psychological research on embodied cognition and the moral effects of physical cleansing, we elicit novel insights about the causal relationship...