Similar Search Results

Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league

Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141

Persistent link: https://www.econbiz.de/10012990313

Measuring customer discrimination : evidence from the professional cricket league in India

Sur, Pramod Kumar; Sasaki, Masaru - 2018

.e., cricket. Relying on Playing XI vote in the Indian Premier League (IPL), we analyze whether supporters have a different …

Persistent link: https://www.econbiz.de/10011798037

Measuring customer discrimination : evidence from the professional cricket league in India

Sur, Pramod Kumar; Sasaki, Masaru - In: Journal of sports economics 21 (2020) 4, pp. 420-448

Persistent link: https://www.econbiz.de/10012216153

Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions

Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382

Persistent link: https://www.econbiz.de/10012613996

An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour

Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620

Persistent link: https://www.econbiz.de/10014309113

Fan sponsor acceptance : so, you want to join our sports in-group?

Vance, Lenny; Raciti, Maria; Lawley, Meredith - In: Services marketing quarterly 44 (2023) 1, pp. 103-120

Persistent link: https://www.econbiz.de/10013546193

Exploring the advantages, disadvantages, and nationalistic dynamics of international-level format popularity of cricket

Hasaan, Ali - In: Market : review for marketing theory and practice 36 (2024) 2, pp. 169-190

Persistent link: https://www.econbiz.de/10015374997

Our fans in the north : the demand for British rugby league

Jones, J. C. H.; Schofield, John; Giles, David E. A. - In: Applied economics 32 (2000) 14, pp. 1877-1887

Persistent link: https://www.econbiz.de/10001524499

When is the honeymoon over? : National Basketball Association attendance 1971-2000

Leadley, John C.; Zygmont, Zenon X. - In: Journal of sports economics 6 (2005) 2, pp. 203-221

Persistent link: https://www.econbiz.de/10002834565

A Consideration of Behavioral Abnormalities in Spectators in Iran-Based Basketball Super League

Heidary, Akbar - 2011

Sport competitions shall put athletes and spectators in situations wherein the conditions, rules and norms might be easily violated leading to aggressive confrontations and violence. This study tries to consider behavioral abnormalities among sports spectators in order to identify variables...

Persistent link: https://www.econbiz.de/10014184814