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Consumer behaviour
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The impact of demographic similarity on customers in a service setting
Cavusgil, Erin
;
Yayla, Serdar
;
Kutlubay, Omer Cem
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 145-160
Persistent link: https://www.econbiz.de/10013194162
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The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
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An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
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