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Simulated satiation through re...
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Consumer behaviour
Konsumentenverhalten
24
Artificial intelligence
16
Künstliche Intelligenz
15
Brand management
6
Markenführung
6
Advertising
5
Customer satisfaction
5
Ideologie
5
Ideology
5
Kundenzufriedenheit
5
Personalbeschaffung
5
Recruitment
5
Advertising effects
4
Brand
4
Brand image
4
Einzelhandel
4
Financial services
4
Finanzdienstleistung
4
Internet marketing
4
Markenartikel
4
Markenimage
4
Online-Marketing
4
Retail trade
4
Werbewirkung
4
artificial intelligence
4
marketing
4
Artificial intelligence (AI)
3
B-to-B-Marketing
3
Business-to-business marketing
3
Celebrity endorsement
3
Celebrity-Werbung
3
Corporate reputation
3
Customer service
3
Dienstleistungsqualität
3
Emotion
3
Financial sector
3
Finanzsektor
3
Fundraising
3
Human Resource Management
3
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2
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23
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Aufsatz im Buch
1
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1
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English
24
Author
All
Van Esch, Patrick
15
Kapitan, Sommer
10
Cui, Yuanyuan
5
Northey, Gavin
5
Heller, Jonas
3
Arli, Denni
2
Das, Gopal
2
Duffy, Sarah
2
Jain, Shailendra Pratap
2
Pala, Erol
2
Striluk, Magdalene
2
Vredenburg, Jessica
2
Beal, Daniel J.
1
Bhargave, Rajesh
1
Dolan, Rebecca
1
Eskridge, Brad
1
Etheridge, Jane
1
Gadsby, Casey Lynn
1
Griffith, Denni Arli
1
Hutchins, Jennifer
1
Jang, Sharon
1
Kemper, Joya A.
1
Kennedy, Ann-Marie
1
Ladlow, Cleone
1
Ling, I-Ling
1
Luchs, Michael G.
1
Mittal, Sarah
1
Ozanne, Lucie K.
1
Phillips, Megan
1
Phipps, Marcus
1
Rush, Elaine
1
Septianto, Felix
1
Shieh, Chih-Hui
1
Silvera, David H.
1
Sledge, April
1
Soo, Samuel
1
Spry, Amanda
1
Subrahmanyan, Saroja
1
Sundie, Jill M.
1
Trittenbach, Makayla
1
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Australasian marketing journal
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Psychology & marketing
3
Business horizons
1
Country of origin effect : looking back and moving forward
1
Journal of advertising
1
Journal of advertising research
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of public policy & marketing
1
Marketing letters : a journal of research in marketing
1
The journal of business & industrial marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
24
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1
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
2
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
3
Disruptive AI : the response depends on the buyer's political ideology
Van Esch, Patrick
- In:
The journal of business & industrial marketing
39
(
2024
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10015080004
Saved in:
4
The diminishing halo effect : celebrities and negative events in marketing
Cui, Yuanyuan
;
Van Esch, Patrick
;
Eskridge, Brad
; …
- In:
Business horizons
68
(
2025
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10015325150
Saved in:
5
Investigating the mediating effect of Uber's sexual harassment case on its brand : does it matter?
Griffith, Denni Arli
;
Van Esch, Patrick
;
Trittenbach, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 111-118
Persistent link: https://www.econbiz.de/10011883170
Saved in:
6
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10011875425
Saved in:
7
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Country of origin effect : looking back and moving forward
,
(pp. 40-56)
.
2019
Persistent link: https://www.econbiz.de/10012008494
Saved in:
8
Marketing the healthiness of sports drinks : rom physiological to cognitive based benefits
Van Esch, Patrick
;
Gadsby, Casey Lynn
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 179-186
Persistent link: https://www.econbiz.de/10012110331
Saved in:
9
The effects of inner packaging color on the desirability of food
Van Esch, Patrick
;
Heller, Jonas
;
Northey, Gavin
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 94-102
Persistent link: https://www.econbiz.de/10012114125
Saved in:
10
AI customer service : task complexity, problem-solving ability, and usage intention
Xu, Yingzi
;
Shieh, Chih-Hui
;
Van Esch, Patrick
;
Ling, I-Ling
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 189-199
Persistent link: https://www.econbiz.de/10012429454
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